In today’s fast-paced, twitter-crazed period, there are still those companies that insist on sending SPAM. But worse than pure SPAM is an endless stream of SPAM that’s hard to stop because the company is using a new email address “From” each time they send a new SPAM message out.

Let’s take an organization like Fairfield County Public Relations Association, Inc. Read more…

It’s nearly impossible to read about marketing recently and not hear some guru talking about social media and why your company needs to take advantage of it. Social media, networks and the tools behind them are a fantastic way to promote your business, connect with customers and drive traffic to your website. Like anything else, if you want to see results, you’re going to have to put in the time, effort and possibly money. More importantly, you need to get knowledgeable or hire someone to help you understand what it takes to use social media Read more…

This below image was created in about 2 seconds at wordle.net, a website that uses various algorithms to create imaginative, fun word clouds. The site gives you many choices for colors, backgrounds, layout styles and fonts. I can see tons of uses for this type of imagery. To see the actual word cloud I created, go here.

It’s amazing how many companies and advertisers use Google Ad Words, then direct their traffic to a lame, useless homepage that doesn’t capture the visitor’s attention or help convert him or her into a viable lead or sale. What is a landing page you ask? It’s a customized web page that visitors are pushed to, either directly or from a link (see example). Land pages should be focused and capture a visitor’s attention by offering a particular product or service that aims to convert him or her into a sale or take some form of action that will ultimately lead to a sale. Read more…

Digiwize’s content management system, Brightegg, has just received the great news of being recognized as one of CEO World Magazine’s “Top Publishing & Content Management Web Applications.”

Thank you to CEO World Magazine and all the experts who voted for us. We’re only getting warmed up and can’t wait to show off our newest features.